This evening I was sitting on my sofa with my wife and my newborn daughter when I received a call from San Jose. It was Apple. The guy from the other part of the phone informed me that Apple no longer accept CreoPlayer like applications and the only supported way to test apps is to use TestFlight.
I asked if there was anything we can do in order to prevent this from happening and he kindly replied NO. The decision was already made and he called me just to inform us that our CreoPlayer app would be removed after the phone call.
On iTunesConnect I can see that the official rejection reason is:
Guideline 2.5.2 – Performance – Software Requirements
Your app appears to be designed for clients or users to preview apps prior to being submitted to the App Store for review. This type of design allows you to change your app’s behavior or functionality to differ from the intended and advertised primary purpose of your app, which is not in compliance with App Store Review Guideline 2.5.2 and section 3.3.2 of the Apple Developer Program License Agreement.
It would be appropriate to use TestFlight to invite users to test your apps before you release them on the App Store.
When Apple called, we were watching a movie about a small Italian village, worldwide famous for the incredible taste of the wine it produces. That wine is known all around the world thanks to its quality and for the passion put every single day by its passionate producers. The same passion and determination drove us during the past years and our hard work lead us to create some incredible technologies.
There is nothing we can do against Apple’s decision. The only thing we can do is to create something that our users will love even if CreoPlayer will be no longer available on App Store.
Please note that nothing will change for Creo desktop and for all the new projects we plan to release in the upcoming months. We are currently investigating alternative ways to let you better test your apps.
P.S. we are thinking about the opportunity to release CreoPlayer as open source